Last Updated: 22 October 2026
NELLE, operated by EL TIARA VENTURES, respects your privacy and is committed to protecting your personal information in accordance with applicable Malaysian data protection laws, including the Personal Data Protection Act 2010 (PDPA), as amended.
1. Information We Collect
When you use our website or purchase products, we may collect:
- Full name
- Email address
- Phone number
- Billing and shipping address
- Order and purchase history
- Account and customer preferences
- Payment transaction details
- Website usage information, device details, IP address and cookies
Payment card information is handled through applicable payment providers. NELLE does not require customers to provide payment card details through email or messaging.
2. How We Use Your Information
We use personal information to:
- Process orders and payments.
- Arrange product deliveries.
- Send order confirmations and tracking updates.
- Respond to enquiries and customer support requests.
- Manage customer accounts.
- Improve our products, services and website.
- Show a small “recent purchase” notice on our home page (see section 3).
- Prevent fraud and maintain website security.
- Send promotions, newsletters and product updates where permitted by law and your marketing preferences.
- Comply with legal and regulatory requirements.
3. Disclosure of Information
We may share necessary information with trusted third parties involved in providing our services, including:
- Payment gateways and financial service providers.
- Courier and logistics companies.
- Website hosting and e-commerce service providers.
- Email, communication and marketing service providers.
- Professional advisers or authorities where legally required.
We do not sell customers’ personal information to third-party advertisers.
Recent purchase notices. To show visitors that others are shopping with us, our home page may display a small notice such as “Aisyah from Selangor bought Velvet Matte Lip Cream, 2 hours ago”. These notices use only the customer’s first name, state (or country, for overseas orders), the product bought and the time of purchase, taken from paid orders in the last 14 days. They never show surnames, email addresses, phone numbers, street addresses or order amounts, and they appear only when at least three different customers have ordered recently. If you prefer that your purchase does not appear, email sales@nelle.my and we will exclude it.
4. Cookies & Website Analytics
Our website may use cookies and similar technologies to maintain shopping cart functionality, remember preferences, improve performance and understand website usage.
You may manage cookies through your browser settings. Disabling essential cookies may affect certain website functions.
5. Marketing Communications
If you subscribe to our newsletter or agree to receive promotional communications, we may send information about new products, offers and promotions.
You may unsubscribe through the link in our marketing emails or contact us to withdraw your marketing consent.
6. Data Security
We take reasonable organisational and technical measures to protect personal information against unauthorised access, disclosure, alteration or loss.
However, no online system can guarantee absolute security.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this policy, meet legal obligations, resolve disputes and maintain appropriate business records.
8. Your Privacy Rights
Subject to applicable Malaysian law, you may request access to or correction of your personal information, withdraw consent where applicable, or enquire about how your information is processed.
Certain information may need to be retained to comply with legal or contractual obligations.
9. International Data Transfers
Where service providers process information outside Malaysia, we will take steps required by applicable data protection laws to safeguard personal information.
10. Third-Party Websites
Our website may contain links to third-party websites. NELLE is not responsible for the privacy practices of these external websites.
11. Changes to This Policy
We may update this Privacy Policy when necessary. The latest version will be published on this page.
12. Contact Us
For privacy-related enquiries, requests or complaints, please contact:
NELLE by EL TIARA VENTURES
Website: https://nelle.my
Email: sales@nelle.my
Contact Page: https://nelle.my/contact-us/